Leads To You

TV Spot - ProForm/iFit

Our #1 rule as a company is to always go above and beyond what our clients ask. This is one of the main reasons why our clients keep coming back. This spot was no exception to that rule. 

When we were in the middle of doing a campaign for ProForm, we wanted to create something that no other fitness company was doing. Because most fitness ads consist of intense music and cool shots of fit people working out. We wanted to do something that had more heart to it. 

So in the editing phase of the project, we went a little rogue and made an ad that did just that, and submitted it along with the scripted ads. It ended up being their favorite out of the whole bunch. 

They pushed it out over all their platforms: Facebook, Instagram, YouTube, and even TV. With 7 million views on YouTube, this is their most viewed commercial to date. The 4 other ads from this campaign are in their top ten best-performing ads.