ProForm Studio Bike

Social Media Spot - ProForm/iFit

In the brainstorming phase of this project, ProForm expressed how they wanted this ad to appeal to everyday people. They wanted to show that owning exercise equipment and having a personal trainer isn’t just for the mega-rich or mega-fit. 

In response, we came up with the idea for a fun and exciting spot that makes you want to get up and start a workout immediately. It starts by showing off the diversity of prerecorded workouts guided by real trainers that their product iFit has to offer. Then the ad quickly transitions to show multiple people with different body types and ethnicities training on their equipment.

Being their second most viewed video on YouTube (at 5.8 million views), it’s safe to say it accomplished what ProForm wanted.