Prime Music

Amazon

The original launch video for Prime Music. Nothing beats an original, right?

We worked closely with Amazon while coming up with this concept. Instead of creating something typical to music-related products (lots of people just dancing), both of our teams wanted to tell a story that Amazon’s audience could relate to. 

So we landed on this spot that tells four “mini” stories linked together of people from different ethnicities, genders, and ages. Each one highlights a different value proposition/problem that Prime Music solves.